After more than a decade of live illustration, rich picture creation, and explainer animation, there’s one visual metaphor that I keep coming back to: the humble roadmap.

Sometimes, it’s a simple squiggle with a few icons representing key touchpoints. On other occasions, it’s a more complex design, complete with barriers, obstacles, and forks in the road. Whatever the level of detail, roadmaps are an incredibly powerful way to make sense of various journeys.

In today's digital landscape, attention spans are shorter than ever, and the competition for engagement is fierce. 📲💥 By utilizing rich picture illustrations, we can captivate audiences from the moment they lay eyes on our content, enticing them to dive deeper into the fascinating realm of citizen science.